我国服装企业关于生活方法的营销终端战微切磋

  073025503

  胡建秋 我国服装企业基于生活方法的营销终端战微切磋壹以七匹狼生活馆确立为例

  Abstrac

  Social caused ofmarket

  change,often lifestyle economy,

  by changes,development

  oftenwitll

  innovative model.Inthis of

  marketing highlightindividuality,thepursuits

  self-era and havethe oflifeorthesocialroles

  clothingpeople uniqueway playedtogether.

  Inthischannelis theterminaloflifeanddeathof has

  king,winning age enterprises

  and oftheterminalchannelsbundled thereform

  advantagesdisadvantages together.Since

  and orientationfromallinitialconcem

  openingup,China’Sgarmentindustry'smarketing

  aboutthe shiftof toconsumers theconsumer's

  gradual goods concerns.From lifestyle,

  thedream tocreateconsistentwiththeir products,

  living starting personality,lifestyle

  environmentis thateachfirm’Swork.

  services,experiencespace,shopping imperative

  Full-textisdividedintofive first of

  Introduction,which

  chapters,thechapter mainly

  describesthebasisand of ofthis theoreticalbasisand

  significancetopics paper,the

  ideasand IIfromthecore ofChina’S

  research research

  methods.Chapter competitiveness

  of andcustomer

  channel terminaltrend

  mode,the

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